Growing up, Heather Adams always had her nose in a book, and her heroes spoke to her from the pages; smart and savvy women like Anne of Green Gables, Jo from Little Women, and Nancy Drew.
Heather compares Nancy Drew’s mystery-solving adventures to her own life today — owner of a public relations agency, Choice Media & Communications — because she’s always “running toward the flames, constantly taking notes, and bringing order to the chaos.”
But, unlike Nancy Drew, Heather isn’t doing this alone, and she is passionate about building a cohesive, invested team. After the partnership with her co-founder dissolved, Heather held a strategic planning retreat for her entire team. They re-evaluated Choice’s mission and core values and Heather says this was a game-changer for their work culture — because, now, everyone has skin in the game.
Heather also has an unusual approach to human relations, arguing that you have to throw out all the policies and love your workers as human beings first. When one of her team members is going through a hard season, she puts their responsibilities aside and taps into what they need. This human-first approach carries through to every aspect of Heather’s business and life, including her attitude towards her competition.
Before Heather started her own company she worked at Thomas Nelson, which was then the world’s largest Christian publishing house, she worked with Michael Hyatt, who eventually became the CEO and chairman. He taught her many important lessons, including to embrace the competition and look at them as someone to learn from and champion instead of someone to take down.
Heather sees that as a crucial transformation in her life. As she says, “I have this mentality that a win for one is a win for all. And that was something I had to learn because I sucked at it.”
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