Chris Cooper is a serial entrepreneur who has seen a lot of success, so now he’s passing on what he’s learned through a mentorship company for entrepreneurs called Two-Brain Business. Chris is focused on nuts and bolts of entrepreneurship, like what are the phases people go through when developing scalable businesses and how do people move between them? To answer these questions, Chris brings together his personal business experience, incredible consistency (he’s written a blog post every day for the last 10 years), and a keen understanding of the benefits of entrepreneurship.
One of the macro benefits that Chris sees is that entrepreneurship makes the economy less fragile. A lot of cities and towns rely on major industrial employers – and when they close down or leave, that has a major impact on the economy of the region and almost every family in it. Chris says what these places need to bounce back is an anti-fragile approach, which is not one big industrial employer but 300 small businesses.
Another benefit is that when people don’t have to worry about money, they can worry about the important, impactful things – like spending time with their kids and living in alignment with their values.
You may think that being an entrepreneur isn’t for everybody, but Chris didn’t grow up in an entrepreneurial family or have access to a lot of extra resources. In fact, he attributes his jump into entrepreneurship to two former personal training clients who saw that personal training wasn’t paying the bills and pushed him to start his first company.
If it sounds like you’re in the same shoes that Chris had on back then, working for someone else but struggling to pay your bills, he has a lot of helpful tips:
- It’s super important to have both wins to motivate you and losses to keep you humble
- Get into the habit of paying yourself at the start of your business
- Focus on the information that applies to you and filter out the rest
Through his mentoring practice, Chris also identified four phases of entrepreneurship, which he wrote about them in his book Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur’s Journey.
Want to know what phase of entrepreneurship you’re in? Well, you should be interested, because it can help you figure out where to go next – and you can find out at twobrain.com.
Don’t be a podcast junkie…
- Learn more: twobrain.com
- Read: Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur’s Journey
- Read: Help First: Sell Less, Profit More
- Listen: Two Brain Radio
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