Anthony Trucks has accomplished so much in his life – he played in the NFL, built two extremely successful business, wrote a best selling book, and competed as an American Ninja Warrior – but that all pales in comparison to the positive impact he’s making on every single person he interacts with. Anthony has experienced extreme ups and downs of his life, and that’s what drives him to “help others take ‘shift’ seriously in their lives to make great ‘shift’ happen.”
Anthony was placed in foster care at the age of three, and he stayed in the system until he was adopted at the age of 14. Anthony loved his adoptive parents and says his mom taught him unconditional love, but he still struggled with being the only black kid in a white family and the abuse and neglect he experienced in earlier homes. He says that he used his turbulent background as an excuse until he heard two girls talking about him at school and realized how stupid that excuse sounded.
He played football in high school, college, and the NFL, and he attributes his capacity to withstand pain to a college coach that really pushed him.
When Anthony left the NFL, he opened his own gym… although he had no idea how to run a gym, or really a business at all. The problems with the gym also disrupted Anthony’s family life and his marriage ended in divorce (however, Anthony and his wife are now happily remarried).
Navigating these extreme shifts in his life has been extremely difficult, but through a lot of internal work, Anthony was able to make sense of life’s expected and unexpected shifts – How he’d accomplished all the great things, how he’d encountered and endured all the bad things, and how he could’ve handled them differently. But he sees others struggling through this all the time, and that’s why he created Modifidentify, a company focused on helping people take control of their lives by understanding how these shifts impact their identities.
As he says, “I just love being a part of the process of other people’s joy.”
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