“It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.” –J.K. Rowling, Harry Potter and the Sorcerer’s Stone
Jessica Honegger is the author of Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared and the Founder of socially conscious fashion brand Noonday Collection, the world’s most successful fair trade fashion brand.
And in her book, Jessica shares the powerful story of Noonday: “The story of Noonday is so much bigger than me. It’s the story of artisans all around the world. It’s the story of entrepreneurs in young America. It’s the story of my partner and I and my family.”
This story all began with a trip to Washington, D.C., where Jessica was shown poverty firsthand for the first time – “and that was really what sparked bravery in me, seeing this context of living outside of my own bubble, living outside of myself, being willing to go pioneer a new script.”
Jessica grew up in a community where everyone followed very traditional scripts that had a narrow view of success, but being exposed to the Church of the Savior, its founder Gordon Cosby, and the greater efforts of Martin Luther King, Jr. inspired Jessica to write a new script.
She didn’t have the support of everyone she grew up with, she didn’t even have the support of the voice in her head all the time, but she had to walk through her fear to reach the life of impact and meaning that she was destined for.
Because we can’t let fear be a red flag, as Jessica describes. We have to view it as a yellow flag that means, no, walk this way and come see what’s on the other side of that fear. “You can’t really walk around fear – you just kinda have to walk through it.”
And when you read Imperfect Courage, it will guide you through these same steps so that you can live the life of impact and meaning that you were meant to live, too.
Don’t be a podcast junkie…
- Read: Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared
- Listen: Going Scared Podcast
- Shop Noonday Collection: noondaycollection.com
- Connect with Jessica: Instagram | Facebook | Twitter | LinkedIn
We are brought to you by the Lawton Marketing Group, a full-service advertising and design agency serving companies and entrepreneurs at all levels. They are your one-stop shop for all your website, logo, social media, print, app design and reputable management needs.
Visit LawtonMG.com for more info.