“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose… And when things start to happen, don’t worry. Don’t stew. Just go right along, you’ll start happening too. … You will come to a place where the streets are not marked. Some windows are lighted. But mostly they’re darked. A place you could sprain both your elbow and chin! Do you dare to stay out? Do you dare to go in? How much can you lose? How much can you win? … You’re off to Great Places! Today is your day! Your mountain is waiting. So… get on your way!”
In this excerpt from Dr. Seuss’ Oh, the Places You’ll Go!, Dr. Seuss reminds us that our thoughts become our actions and our choices shape our destiny – something that our guest Jeff Moreno, Co-Founder & CEO of PWR Lab, learned early in life.
Even as a kid, Jeff had an unusual superpower: the power of observation. He was always watching and learning, and through his observation, Jeff saw that movement is life; the result of curiosity in action.
This ultimately led him to become a Doctor of Physical Therapy, and later a Board Certified Orthopedic Clinical Specialist, dedicating his professional life to understanding athletic development and movement skill acquisition in order to empower individuals with the opportunity and choice to be their best self – a choice that many don’t realize they can make.
In empowering others, Jeff is also passing on the blessing that a high school coach and mentor gave him: the understanding that if you put the time in and just step forward every day, you can get to what you want to do.
But too often, athletes and active individuals run into unnecessary obstacles in the form of avoidable injuries. Jeff tells us that 60% of athlete injuries are not the result of training errors, but due to the reactive nature of our health care system, there’s typically nothing a physical therapist can do about that until the injury happens.
Frustrated with this dynamic, Jeff decided to start playing with PWR!
PWR Lab is a team of data scientists, practitioners, and sports scientists whose purpose is to empower individuals and give them the opportunity to sustainably optimize performance through resilient health. Using their unique system of data collection and visualization, they are able to better address each person as a complex individual, and in turn, proactively keep players and teams moving forward.
Because performance is individual to each person, and it’s not just for the elite – it’s for everybody!
So how can we optimize our performance? Jeff believes it is the byproduct of three distinct things: Preparedness, Wellness, and Resiliency
If you focus on the long game by prioritizing these three things and trusting the process every day, in whatever you’re doing, you will eventually achieve your goal. People who play the short game, on the other hand, will at best experience unsustainable success.
Remember: “You’re off to Great Places! Today is your day! Your mountain is waiting. So… get on your way!”
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