Ep. 115 – The Risk of Not Taking Risks – with Zach Obront
Zach Obront is the Co-Founder of Book in a Box, which helps innovators and entrepreneurs turn their ideas into a book in just 6 months. At this point, Book in a Box has helped write, publish, and market about 900 books, and they have reached tens of thousands of people.
Zach’s co-founder was Tucker Max, a four-time New York Times bestseller, serial entrepreneur, and “reformed bad boy.” As you might expect, Zach first reached out to Tucker Max for a completely normal reason: to learn more about Edward Bernays, Sigmund Freud’s nephew who is sometimes referred to as “the father of public relations.”
Just what you expected, right? Well, the info about Bernays was questionable online, save for a great article by Tucker. Zach was nervous about potentially taking a leap to reach out, but he did anyway – it’s just an email, what’s the worst that can happen?
Within an hour, Tucker sent back a really thoughtful answer, and they stayed in touch. Eventually, they connected over a shared passion for publishing, created a new model for writing and publishing books, and started Book in a Box.
Zach teaches us that being an impactful entrepreneur doesn’t necessarily mean you have to be able to think outside of the box – it’s often better to be able to identify a potential problem and have the willingness to try creating a solution.
And while identifying the problem is certainly important, it’s that willingness to take a risk that really separates the extraordinary from the rest of the pack. The best ideas don’t do anything without action.
“My deep discomfort and fear comes from the feeling that I might be boring and not take a risk – the thought of taking a risk doesn’t feel risky to me.”
Don’t be a podcast junkie…
- Check out bookinabox.com
- Connect with Zach: Twitter | LinkedIn
- Take the Kolbe Index: www.kolbe.com
We are brought to you by the Lawton Marketing Group, a full-service advertising and design agency serving companies and entrepreneurs at all levels. They are your one-stop shop for all your website, logo, social media, print, app design and reputable management needs.
Visit LawtonMG.com for more info.
The Impact Entrepreneur Show is produced by Podcast Masters