Malorie Tadimi grew up in a “normal” family, expected to get a 9-5 job and join Corporate America. Like many people who grow up in a stable environment, she felt average – which can create an uncomfortable cognitive dissonance when you grow to loathe the very concept of being “normal” or “average.”
Malorie was miserable, exhausted, and passionless in her 9-5 job. She was checking off all the boxes for normal, but it didn’t feel right – she wanted to be extraordinary, and she wanted to be an entrepreneur.
It’s safe to say she’s accomplished that. Today, Malorie is the owner of her own consulting company, Tadimi, which has crafted strategic plans to help its clients earn over $800 billion annually.
“I really came into my own and accepted the fact that I’m not normal, and when that happened, that opened the doors for me to stop filtering myself and to stop holding my shine in – it just allowed me to open that box and see what came out!”
Corporate Exit Blueprint
When Malorie decided to let her inner entrepreneur out, she didn’t jump into the water without a life vest – she created a Corporate Exit Blueprint for herself.
If you feel stuck in your current job, if it feels like you’re in a striped jumpsuit locked behind bars, then a Corporate Exit Blueprint is like your “get out of jail free” card. Really, it all comes down to assuring that you can meet your most basic needs.
You have two options: live off of your savings or create an income stream before you leave your job. If you can get all of your work done quickly and efficiently then use the surplus time (or time at home) for learning and building a side hustle, you will be better prepared to make the leap.
Plus, you’ll already have one income stream and be able to build on that momentum!
How do you stand out as an entrepreneur?
After you leave your corporate nest and set out as an entrepreneur, you’ll soon run into another problem: it’s really hard to stand out online.
If you want to find an audience, you have to offer something that no one else is offering – this may be a new service or product, a novel business model, or a new way to deliver the service or product to your customer.
One recent example that Malorie points to is the “don’t pay until you get results” trend, a strategy that many marketers use to stand out in Facebook ads. At the same time, other marketers are having success using direct mail.
So standing out as an entrepreneur is not necessarily about doing something brand new – you just have to do something that no one else is doing in your space.
“Stop being so hard on yourself. Look at what you’ve already achieved; you’ve done all of this on your own and no one has handed you a single thing! Wouldn’t it be cool to know what else you could create if you just got out of jail?”
Don’t be a podcast junkie…
We are brought to you by the Lawton Marketing Group, a full-service advertising and design agency serving companies and entrepreneurs at all levels. They are your one-stop shop for all your website, logo, social media, print, app design, and reputable management needs.
Visit LawtonMG.com for more info.